Startup XiaoLieBian (Little Fission) Focuses on Growth Hacking Enterprise Wechat Solutions
Under the traditional thinking of low conversion rate and high customer acquisition cost, the value of private domain traffic is prominent. Recently, the “Internet Private Domain Traffic Industry Research Report” jointly launched by the New Research Institute and Guosen Securities mentioned that “compared to the PC Internet, traffic in the mobile era is more closed and focused, and individuals and businesses are attached to BATTK and other heads. The mobile Internet traffic dividend has declined, and the number and duration of users have encountered bottlenecks. The growth of the number and duration of users on the head platform has also gradually slowed down. When low conversion rates encounter high customer acquisition costs, traditional thinking of users who spend money on traffic It is outdated, user-centric, refined operations, and improved conversion and retention of user thinking is the key to breaking the game. “
Therefore, for individuals and businesses, private domain traffic that can reach users at any time, any frequency, and direct access becomes more valuable. And how to continuously acquire new users to form a private domain traffic pool has also become an urgent problem that many individuals and businesses need to solve.
Intelligent user fission growth system helps establish enterprise private domain traffic pool
During the Double Eleven event in 2019, the public account of an e-commerce platform under Suning planned a fission event with the theme of “Double Eleven Kinds of Wishing Trees, Renewing Mobile Phones”. The activity utilizes community promotion to select a community with a high degree of relevance to the industry for the platform’s mobile communication business, which mainly targets young people who are interested in the electronic communications industry. By setting a lower threshold for user participation and increasing the value of prizes, on the basis of the essence of inviting friends to scan the code to help, we can attract users to participate in activities in a novel way of watering and planting trees. Eventually, the number of participants reached 65,447. 48 hours after the end of the event, the platform’s net increase in fans exceeded 53,000, and the retention rate of fans reached 89%.
The service provider for this event is the one-stop WeChat ecological fission growth solution service provider under Nanjing Koala Network Technology Co., Ltd.-Small Fission.
Small fission is a set of fission growth SAAS system and industry user growth solution specially developed for WeChat ecological enterprise users and independently researched and developed. According to CEO Zhang Dongqing, small fission is aimed at pain points such as limited growth ideas, high customer acquisition costs, and low input-output ratios. By establishing an intelligent user fission growth system, it has helped companies reduce marketing costs by approximately 75% and improve their performance The user growth efficiency is more than 10 times, which ultimately helps the company to establish a continuous private domain traffic pool for new users.
Fission Marketing Tools
For the four major traffic contacts of WeChat ecology: public account, personal customer service number, community and small program, small fission has developed a public account fission system, small program fission system, distribution fission system, community fission system, personal number Product matrix including major products such as fission systems and fission shop systems. In response to the different needs of different customers, Xiaochai has provided them with tailor-made fission growth solutions.
As far as the public account fission system is concerned, Little Fission has developed a variety of fission systems such as task treasure, message grouping system, holiday signing system, lottery treasure, and sharing treasure. Fission has also developed different fission processes. In the community fission system, small fission provides users with flexible fission growth services through paid group fission, community live code, personal number live code and other methods. The Double Eleven event of an e-commerce platform mentioned above is the use of a small fission public fission system.
Public account fission flow chart
Public account fission operation diagram
At present, Small Fission has provided WeChat ecological fission growth services for tens of thousands of companies. Customers cover education, new retail, e-commerce, tourism, mother and baby, catering, cultural and creative, blockchain, fresh food, artificial intelligence and other industries. Cumulatively helped customers grow 9000W + users.
Small fission partner
Maintain a forward-looking product iteration cycle of WeChat traffic calculation in “weeks”
The small fission team currently has about 30 people, and most of the R & D personnel come from large technology companies such as Ali, Tencent, and Huawei. Zhang Dongqing said that product power and technical services are the core competitive advantages of small fission. It is reported that Nanjing Koala Network Technology Co., Ltd., where Little Fission is located, has been identified as a high-tech enterprise in Nanjing in 2019, and has owned more than 30 intellectual property rights.
Zhang Dongqing believes that the fission growth of WeChat traffic should always be cognitively forward-looking on WeChat ecological traffic. The rapid changes in the development of the WeChat Internet era can capture and predict the flow direction of WeChat ecology and user growth methods in the first time, and transform low-cost, high-efficiency, exponential growth routines into simple and effective systemized products and operational replication methods. In order to stand out from the competition. Therefore, in the iteration of the product, the system upgrade cycle of the small fission can be calculated in “weeks”.
With the application for video numbers officially launched in WeChat in February this year, Zhang Dongqing and his small fission team are also intensively exploring fission products for video numbers. In the face of constantly updated product R & D needs, Small Fission is also recruiting talents, hoping that more R & D, sales and operations talents will join.
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