Hundreds of Apartments up to 300 Million Yuan Sold by Bloggers on Bilibili
Under the influence of the New Coronary Pneumonia epidemic, live broadcast of “carrying goods” has become a new option for many companies. Today, not only can you sell snacks, cosmetics, jewelry, but also cars and houses through live broadcasts.
In particular, the real estate industry, which sounds the least connected to live broadcasting, is now also opening up the “cloud viewing” model. It is reported that 102 housing suites were sold by a real estate company through a marketing event in just half an hour.
Recently, there are such a group of netizens who are also enthusiastic about “cloud viewing”, but they are not looking at ordinary real estate, but a lot of expensive mansions.
“I floated, and dare to open this video”
It is said that “the happiness of rich people can never be imagined”. Perhaps it is because it is unimaginable that curiosity arises, so a lot of information related to high-end lifestyles is particularly easy to attract the attention of netizens.
Recently, a video with the theme of “visiting luxury homes” suddenly burst into flames. For a time, netizens have become “Mansion Appreciation Professional” trainees, and they have happily walked along the network line in the top luxury houses around the world.
After taking the first step, netizens seem to have opened the door to a new world, indulging in various “luxury house videos”.
In the last video of Bilibili (Station B), “Visiting two sets of luxury homes worth 330 million yuan in Qianhai, Shenzhen”, many netizens said that they were “from 150 million.”
Many netizens on Weibo said that they have witnessed all kinds of high-end decoration styles and furniture from the perspective of luxury houses of different values.
After experiencing the “baptism” of many videos, netizens who once watched the video with the mood of “I’m gone, and this kind of video dare to open it” all said that they even dared to comment one or two now.
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On the Bilibili website, there is also a dedicated “Luxury” channel, which has accumulated a total of about 89.89 million views, and the number of related topics has reached 42,000.
The mansion is not what you want to see
In the face of tens of millions of dollars in expensive mansions, many people may think, I do n’t ask for what I once owned, and it ’s enough for me to go in and visit.
But visiting the mansion is not that simple.
Uploader@ 小 艾大叔 B brought you to visit the “Lujiazui worth 80 million yuan mansion” video as mentioned in the video, if you want to see this suite, you need to make an appointment in advance a week, and you need to provide 20 million yuan in deposit proof.
In fact, capital verification is not new in the luxury realm.
In 2013, some media reports stated that many luxury residential properties in Shenzhen need to provide proof of assets when viewing a house, ranging from 300,000 yuan to 5 million yuan.
The luxury brand “Thomson Yipin”, which is well-known to the public, was one of the projects that started the “investment inspection and inspection” earlier.
In 2005, “Tangchen Yipin” Building A needed capital verification to see the house when it was listed, but such a “high cold fan” also added a lot of resistance to its sales. Therefore, when the “Thomson Yipin” was launched again in 2009, consumers only need to make an appointment in advance to visit without the need for capital verification.
In fact, such a “different treatment” approach also caused dissatisfaction among some non-target consumer groups, so it has always been criticized.
However, some people in the industry said that this approach is only a marketing tool for individual real estate, not all luxury projects require capital verification before they can see a house.
But obviously, the policy of “investment and housing inspection” has not been abandoned by the market, and many luxury residential projects still have corresponding rules and restrictions.
Who are the people who took us to visit the mansion?
Since the mansion is not what we want to see, what are the bloggers and UP owners who take you to visit the mansion?
At present, the publishers of online “Luxury House Visit” videos can be roughly divided into three categories.
The first category is to “handle” YouTube-related external videos to domestic websites such as B stations and Weibo for publication.
There is another category that is closer to daily sharing. Internet celebrities, bloggers, and Uploaders who focus on various fields will record related videos and take fans and netizens to visit the house they live in. And for some of them, buying or renting a mansion is not difficult.
The last category is vertical bloggers who focus on luxury homes. They are like beauty bloggers, game bloggers, and food bloggers. They only produce videos related to luxury home visits. Most of these bloggers are also related to real estate. Industry experience.
For example, the recently popular B station Uploader@ 小 艾大叔.
From the home page of the “Uncle Xiaoai” B station, it can be found that he has not been stationed in the B station for a long time. The first video submission is from January 1, 2020. However, with professional knowledge, humor and in-depth copywriting, and high-end atmospheric shooting techniques, his account has been online for 9 days and a half and has gained 10,000 fans. Up to now, the number of fans has exceeded 660,000.
The video with the highest playback volume not only accumulates 59,000 barrages, but also gains 315,000 coins, which shows the netizens’ recognition of its video quality.
While watching the video, many netizens are also curious, why can he visit the mansion around?
It is reported that “Uncle Xiaoai”, whose real name is Ai Qing, was the person in charge of the Xiangzhangyuan project.
In this way, regardless of whether or not there is a proof of deposit of 20 million yuan, the contacts and experience accumulated by the housing industry executives are sufficient to support the continuous output of such videos. It’s no wonder that many netizens marvel at the professionalism after watching his video.
Another video about the explosion of luxury visits on Station B was released by Uploader@ 爱 探 宅. We can find from the video profile released by him that Qiu Xiaosheng, who takes fans to visit various mansions, is the host of the Shenzhen Radio Traffic Radio “Happy Home” and “Living in Shenzhen”, and can also be regarded as insiders.
Behind the sudden popularity of luxury home visiting videos, the luxury home market is slowly getting rid of the impact of the epidemic and becoming increasingly popular. A few days ago, 14 luxury home projects in Shekou, Shenzhen, starting at a total price of 42 million yuan, were robbed in just 8 seconds.
However, in this special day, there are occasional and inevitable videos of mansion visits that can be popular, but whether this kind of popularity can last depends on the skill of bloggers.
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